When people ask me what it takes to be a successful franchise consultant, the obvious answers come to mind — knowledge of the industry, access to great brands, a strong process.
But none of that matters if you can’t connect with people.
Over the years, I’ve come to realize that franchise consulting isn’t just about helping someone find a business. It’s about helping them find clarity, confidence, and a path forward. And that starts with how you show up for them — not as a salesperson, but as a trusted guide.
Whether you're in the world of franchising or navigating your own client-facing business, here are 8 things I’ve found essential in building strong, lasting relationships:
When someone opens up to me about their goals, fears, and financial future — I don’t take that lightly.
They need to know I’m here to guide, not sell. That I’ll be honest, even when the answer isn’t what they hoped for. That I’ll always put their best interest first.
Trust is built over time — through transparency, follow-through, and doing exactly what you say you will.
Everyone comes into this process from a different place.
Some are excited. Some are nervous. Some are recovering from job loss or burnout. Others are simply ready for something new.
Empathy allows me to meet people where they are — not where I assume they should be.
And that makes all the difference.
Franchise exploration can feel overwhelming, especially for someone doing it for the first time.
That’s why I focus on clear, consistent communication — breaking things down into simple terms, outlining next steps, and checking in regularly.
And I listen. Not just to what’s said out loud, but to what’s underneath.
Some clients want to move quickly. Others need time to process. Some want data. Others want encouragement.
There’s no one-size-fits-all approach — and that’s the point.
This isn’t about forcing a process. It’s about guiding a person through their journey in a way that works for them.
The little things matter: following up, keeping promises, being on time, and sending what you said you’d send.
These habits send a clear message:
You can count on me.
And when someone is about to make a big life decision, that kind of consistency builds the confidence they need to keep moving forward.
I ask myself after every call: “Did I help them move forward today?”
Even if they decide franchising isn’t the right path, I want them to walk away with more insight and clarity than they had before.
That’s value — and it builds trust over time.
This process isn’t linear. There are peaks and valleys — excitement one day, doubt the next.
I try to be the steady, encouraging voice that reminds people of their "why" and helps them stay grounded in what’s possible.
Not with fluff — but with perspective, presence, and belief.
Some people move forward quickly. Others come back months or even years later. Some refer friends. Some just stay in touch.
To me, that’s the real success.
Because this work is about more than business ownership. It’s about building relationships that matter — no matter the outcome.
I feel grateful every day to help people take one of the most meaningful steps in their lives — toward ownership, freedom, and fulfillment.
But it’s not the brands or the business models that fuel me.
It’s the people.
The trust. The conversations. The transformation.
That’s the real reward.
If you’re exploring franchise ownership — or just curious what this path could look like for you — I’d be happy to connect.
Let’s talk about where you are, where you want to go, and how I can help you get there.
As President of Best Franchise Options, I bring over 25 years of hands-on experience in the franchising world. My journey has taken me through roles as Vice President of Franchise Development for a regional restaurant chain and as a corporate trainer for well-known franchises like Einstein Brothers and Red Robin. I also took the entrepreneurial leap myself, founding and operating my own pizza restaurants, where I created two award-winning recipes. These experiences have given me a unique, well-rounded perspective on franchising and business ownership from every angle.
My mission is simple: to guide individuals on their path to business ownership. I approach every client relationship with trust and integrity, offering personalized guidance and comprehensive support to help them achieve their goals. Franchising is more than just a business model—it’s a pathway to independence and freedom, and I’m passionate about helping others discover the opportunities it holds.
Best Franchise Options is a franchise consulting company providing expert advice and guidance. We help you achieve flexibility and freedom to pursue your own entrepreneurial aspirations through business ownership.
Our proven system streamlines your franchise search, reduces stress, and reveals great opportunities, giving you the confidence to make an informed decision. We take the time to understand you, your goals, and your vision for business ownership.
Starting a business can feel overwhelming, which is why we’re here to offer compassionate support and guidance at every stage of the process.
